Aveniu Brands becomes the exclusive agent for Prichards Distillery
Nashville, Tennessee March 12, 2014 Gruppo Codorniu, Aveniu Brands and the owners of Prichards Distillery announced the exclusive representation of the company’s brands. Prichards is made in Kelso, Tennessee and opened in 1997 by Phil Prichard represented the first legal distillery to be built in Tennessee in nearly fifty years.
Andrew Mansinne, President of Aveniu Brands, commented about the new relationship “It is an honor to represent such a true icon of craft distilling. Phil created the first legal distillery in Tennessee since prohibition in 1997, before “craft” became a household word. I’ve enjoyed his products on a personal level for many years and now I have the chance to partake in his commercial success”.
Five generations ago in 1822, Benjamin Prichard of Davidson County, Tennessee passed his “still, tubs and utensils thereto” to his son Enoch. Benjamin’s will provides documentation of the last known “legal” distiller in the Prichard Family. Benjamin Prichard made his Tennessee whiskey with a high sugar content white corn, pure Tennessee spring water and it was distilled using ancient pot still techniques. Using some of the highest quality ingredients and the same techniques, Phil was able to craft some of the finest tasting rums and Tennessee whiskeys produced in America. The production of Prichard’s Fine Rum may truly represent the restoration of a lost art form.
“Aveniu with all their successful years, and great team made them the right partner to carry on the legacy of Prichards”. Phil Prichard, President of Prichards Distillery said. “We’ve enjoyed tremendous sales growth around the USA and Europe over the last several years. Aveniu Brands will help us ensure that these products get to market in a professional way that guarantees us future growth for years to come.”
Terry Marshall, previously Vice President of Sales at Prichards has been promoted to a new position as the company’s Chief Operating Officer and will assume all day-to-day responsibilities for the distillery in Kelso Tennessee and the company’s new distillery located at the Fontanel Mansion in Nashville Tennessee.
Full integration will take place over the next few months. The transaction is between the two privately-held companies no details will be disclosed. Brindiamo Group acted as the exclusive advisor on the transaction. Further information will be released as it becomes available.
Brindiamo Group is a consultancy firm dedicated exclusively to the global wine and spirits industry with offices in the USA and in Europe. www.brindiamogroup.com